Warner Music Group’s WMX, which is an artists services, media and content division of the company has officially partnered with Roku to launch three FAST (free ad-supported streaming TV) channels exclusively on the Roku Channel, per an official press release.
Per the release, the Roku Channel reached an estimated 80 million people in the United States during Q4 2021, and the new channels: WMX Pop, WMX Rock, and WMX Hip-Hop, are now available to stream for free on The Roku Channel through the service’s Live TV Guide.
Warner Music Group says that each of the three music and entertainment live linear channels will focus on a specific genre of music, and will be programmed based on insights focused on consumer behavior. This should help optimize the users looking for music content creators in specific genres.
