Tumblr has officially announced a new partnership with The Meet Group, the video branch of ParshipMeet Group which owns eHarmony, that will see a new live-streaming element to the microblogging platform.
Tumblr Live, powered by Livebox, is available now to users within the United States, with plans to expand globally as well. Livebox provides video creation and monetization capabilities for brands and content creators while also reviewing content through a mix of AI and human moderators
Tumblr says that its new livestreaming functionality will include features to combat toxicity, such as the ability for creators to make trusted viewers “bouncers”, essentially moderators, who can help police conduct.
Through the partnership, the two brands hope that creators and brands can quickly start live broadcasts on their new platform and efficiently monetize their work as well.